Highlights
Background
This case study depicts the founding and growth of a franchise-based moving company in the United States. Through the themes of leadership, organizational culture, women as managers, motivation, entrepreneurship and communication, you will uncover a company who values a nurturing approach while adopting a “tough love” attitude in its treatment of employees and franchises.
Learning Outcome
This paper contributes to the following learning outcome:
Analyze the impact of bias on thinking and behavior in organizational structures
Analyze components of organizational effectiveness
Explain elements of organizational culture
Examine the interconnectivity among self-awareness, human behavior, and organizational effectiveness
Assignment Details
Attached is a case study titled Two Men and a Truck International. With an analytical framework, you will assess the case study and answer the following questions:
What are some ways in which the firm and its leadership demonstrated risk-taking and entrepreneurial tendencies?
How has the firm’s leadership introduced rational bureaucratic (processes and procedures) elements into the firm?
What tactics did Melanie sought to institutionalize the culture introduced by Mary Ellen?
What are some of the ways that the firm seeks to sustain high levels of employee motivation and commitment?
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