Analyze Consumer Decision-Making - Management Assignment Help

Assignment Task

Simulation 4 questions:
** Analyze consumer decision-making

1. Establish Features of Product (Experience) - What are they all getting for the price?

2. Identify Customers (segmentation) & Meet audience needs- Positioning

3. Place – Choose Location(s) you will be selling your product.

4. Public Relations considerations

5. Establish Price & Ticket program (i.e Seniors, Adult, Youth etc).

6. Promotion avenues - (align with budget and sample in Simulation 5)

7. Evaluate Marketing Efforts – How?

Simulation:
Design a poster, flyer, or social media campaign for your special event.  Please choose the marketing material (poster, flyer, or social media) that you have stated in your budget. 

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