Analyze Global Perspective - Organizational Strategy - Management Assignment Help

Assignment Task :

Learning Outcome:
1 Analyze organizational issues from a global perspective
2 Create strategies for sustainable organizational performance
3 Analyze the role of human resource management in supporting organizational strategy

Project Tasks
2 to 5 students will form a group to develop a portfolio for a product/service in a foreign country or area of their own choice on the issue of entry strategy. The purpose of this project is to simulate the decisions one might be asked to make in a multinational or global corporation. It is intended to give first-hand experience in identifying market opportunities and developing market entry strategies. In order to develop the complete portfolio, market analysis has to be prepared, which forms the essential foundation for the portfolio. The group should work as if they represent a large multinational company planning to expand operations to a new country.

1. Selection of Company
Select a real company from the UAE and write the background of the company.
 

2. SWOT Analysis
Conduct a SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis of your company.
 

3. Selecting a country:
Select a foreign country in which the group has some specific interest. It can be an industrialized or a developing nation. Some suggestions include: leading emerging markets such as Argentina, Brazil, Chile, China, Egypt, Hungary, India, Israel, Ivory Coast, Japan, Mexico, Nigeria, Poland, Russia, Singapore, South Africa, Turkey, Vietnam, and other countries in the European Union, Middle East, Eastern Europe, former Soviet Union republics, etc.
 

4. PESTEL Analysis
Before entering, conduct a PESTEL (Political, Economic, Social, Technological, Environmental and Legal) analysis of the country that you intend to enter.
 

5. Selecting a product:
The focus of this course is exclusively on consumer products, as they offer more opportunities to focus on cultural adaptation than do most industrial goods. When selecting your product, consider two factors. First, the product should have obvious cultural overtones to provide a strong cultural impact to the project. Second, the product should be one that you know something about. Products meeting these criteria include: baby food, disposable diapers, powered milk, high-protein diet supplements, prepared foods such as dry soups, soft drink mix, children’s toys, instant noodles, franchise outlets etc. While your choice is not limited to the above products, you must choose a real brand from an existing company.
 

6. Marketing Mix
Product Decisions:
• Describe your product in some detail including special features, reasons to buy, etc.
• Attitudes toward foreign products in the target country
• Strategic alternatives: extension, adaptation, or invention
• How many do you expect to sell (and justify

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