Analyze How Internationally Reputed Brands Handle Crisis and Manage their Reputation on Social Media Platforms - Management Assignment Help

Assignment Task :

Abstract

The purpose of this research project is to analyze how internationally reputed brands handle crisis and manage their reputation on social media platforms.  The research should analyse the management of crisis by Cricket Australia during their 2018 reputation crisis and how they managed it on Social Media and measures the effectiveness of it.

The research should aim to understand how social media is utilized by social media managers of different international brands during crisis to maintain the brand reputation. The research should compare the crisis management of Cricket Australia with other organizations in Australia. 

The objectives of the research is to analyze and identify various factors affecting reputation management and different strategies used by the public relation mangers with regards to the location, culture and other factors. Also, to understand the impacts of the social media strategies and provide recommendations to the future practitioners. 

The rationale behind the research topic is that these brands spend years building their reputations, but they can go down in seconds, so it is necessary to maintain brand reputation. And with the advent of social media, it has become effortless. 

The report is targeted for the are public relations managers and also towards academics that are learning the prospects of social media public relations.

With the help of this Professional Research Project one should be able to address the current strategies that are followed by brand reputation managers and to derive a structure which can be later used by other PR individuals of Cricket Australia in developing schemes for future brand reputation process.

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