Analyze the Organization’s Current Digital Presence and Strategy - Management Assignment Help

Assignment Task:

As the Head of Marketing/ Strategy of your organization, you are expected to conduct a thorough analysis of the organization’s digital environment, and develop a strategy to respond to developments in the macro, meso and microenvironments. You may choose a startup or an established organization for the purpose of this assignment. 

1. Identify specific developments/disruptions in the macro-environment which have an impact on your business or your business model (20 Marks) 

2. Conduct an analysis on key customer segments. Develop a persona for the key customer segment. (20 Marks) 

3. Critically analyze the organization’s current digital presence and strategy. Identify a minimum of three gaps which need to be addressed for the organization to achieve its desired goals and objectives (20 Marks) 

4. Develop a comprehensive digital strategy for the organization which includes, but not limited to, recommendations which addresses the gaps identified in task 3.

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