Analyzing the Paradigm Shift of Consumer Behavior Towards E-Commerce - Management Assignment Help

Assignment Task:

Task:

ABSTRACT

As the E-commerce industry is growing tremendously in the Indian market. The cheap 4G internet packages in India obviously gives a push to these industries. So, as Covid- 19 first hit in India, people got scared to go out from their homes because, in their mind, it’s a fear of coronavirus. They even hesitate to go out to buy essential (FMCG) goods. Panic buying also has seen and to avoid this fear of COVID-19, people are giving preferences to the E-Commerce sites to buy essential goods and some customers are new which signed up to buy essential goods during this Pandemic Lockdown period. Many customers are shifting their buying behavior from offline retail stores to online stores.

CHAPTER - 1
INTRODUCTION (Ecommerce Industry in FMCG sector)
E-commerce is also called as electronic commerce or internet commerce, it refers to buying and selling of goods and services through the mode of internet and transfer of money through online platform and data to execute these transactions.

According to Statista India has more than 483 million internet users in 2018. Due to cheap 4G data, everyone can easily access it. So, on the contrary, the e-commerce industry is also growing exponentially. Due to the overnight demonetization of some selected notes, India starts its digital India movement from thereon. The government is also working very hard towards

CHAPTER – 2
LITERATURE REVIEW
1.Aneesh Reddy,(April,14,2020) Covid-19 impact: Consumers move towards digital

Aneesh Reddy explained that due to the COVID-19 pandemic, the way we work has totally changed, the way we used to shop and communicate with people. People are only going out only to buy essential items from the retail stores and sill they are worried to go out to buy essential gods because they are constantly worried about getting infected. Reddy said that according to trifecta, due to a cheaper 4G network and constantly increasing consumer wealth, Indian EE-commerce is expected to grow to US$200 billion by 2026. But these projections were based on the pre-covid19. But as COVID-19 hit India, the surging demand of e-commerce for the past few months is so high that the e-commerce industry could hit $200 billion much earlier.

CHAPTER-3

RESEARCH METHODOLOGY

3.1 PURPOSE STATEMENT
The research has been conducted in order to study the paradigm shift in the consumer’s behavior towards e-commerce (FMCG) goods during Pandemic lockdown. The study shows that how rapidly consumer is moving towards e-commerce and how offline retailers are switching towards online sales of essential (FMCG) goods during the pandemic lockdown, like many Kirana stores owner moving towards online to increase the sales and fulfilling the demand of consumers. This study also shows that what impact has been done in the e- commerce (FMCG) industry.

DATA ANALYSIS AND INTERPRETATION

This questionnaire is based on knowing the paradigm shift of consumer behavior towards e- commerce during this COVID-19 pandemic lockdown. The recorded responses of a total of 152 consumers of E-Commerce buying FMCG products online before lockdown and during lockdown from online platforms. This questionnaire gives a view of customer behavior changes towards buying FMCG essential goods through offline retailers. The questionnaire contains 15 questions so far which covered to know that at what income level consumers are shifting and it also shows that whether that consumer used to buy online groceries or not, or if that person is a first time user of e-commerce just signed up during the lockdown period. The questionnaire also helps us to know whether the customer is going to buy in post lockdown. And how much they are satisfied with the online shopping.

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