Anglia Ruskin Modules Case Study - Management Assignment Help

Assignment Task:

Task:

Learning Outcomes

Anglia Ruskin modules are taught on the basis of intended learning outcomes and, on successful completion of this module, you will be expected to be able to demonstrate you have met these outcomes

1: Knowledge and Understanding: Explain relevant concept and models supporting the development of international marketing decisions and critically review brand management theory

Assessment description..

2: Knowledge and Understanding: Understand and apply the sources of marketing research information to support the international strategy process, and of the various methodologies used in this process

3: Knowledge and UnderstandingCritically analyse the international marketing environment and its influence on the marketing operations of the firm
4: Intellectual.practical. affective andtransferrable skills: Understand and be able to apply the principles of international market entry and branding strategies using the various theories of internationalization and brand development respectively

5: Intellectual, practical, affective andtransferrable skills: Critically evaluate issues surrounding the development of international marketing and how to select, implement, analyze and evaluate each element of the mix successfully

6: Intellectual practical,affectiveand transferrable skills: Research and write a report of an international marketing opportunity or a case study, with appropriate data gathering and analysis

Element 011: Individual

Project (4000 words)
Task: An Individual project report ona brand of your choice. The brand must only currently be available in a limited amount of countries or a particular region and must have a physical market offering/s. The case study should be no more than 4000 words and must be completed individually.

The assignments must contain the following Components:

Part 1) Brand Analysis
1. Brand Introduction
2. Brand Portfolio / Availability
3. Brand Elements
4. Brand Equity (Keller's CBBE model)
5. Brand Mantra

Part 2) International Market Analyses

1. SLEPT analyses of 3 culturally distinct markets which the brand could potentially enter
2. Competitor analyses for each market

Part 3) Strategy for Market Entry

1. Selection and justification of new international market to enter
2. Recommended market entry strategy
3. Recommendations for standardisation or Adaption (Marketing mix framework)
4. Intended Points of Parity (POP) and Points of Differentiation (POD)

Presentation) Range and quality of sources, use of Harvard style referencing, clarity of writing and presentation, quality of discussion

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