Anytime Fitness Australia Case Study - Management Assignment Help

Assignment Task

Description of Task
Development of a Services Marketing Strategy Report for a service organisation (Anytime Fitness Australia) using the application of theories and concepts learned in this subject.
The objective of this Report is to address the challenges faced by the company and recommend solutions to improve their Services Marketing Strategy so that the company will be more successful and earn more profits.

Introduction
(This says what this paper is about. The Objectives, the scope, and a mention of the company name.)

Background of the Company
(Important background information about the Company. Do not cut and paste huge amounts of information as they should be relevant information only. You may add how the company is doing financially over the most recent years to show the need for the company to improve its service strategies)
(This section will also include the Gap Model of Service Quality where it is applied to the company with explanation for each part of the Model, and highlight which Gap or Gaps the company is currently facing.)

Challenges faced by the company
(This section discusses the challenges faced by the company such as:
1. the changing business environment (PESTLE) example: Economic (Recession now), Natural Environment (Covid19 Pandemic)
2. the company’s competitors3. customers’ behaviour changes 4. employee issues

Recommendations to Improve the Service Strategy
1. The Service Delivery Process
(apply the concepts and models from this topic to your recommendations here)
2. The Pricing of Services
(apply the concepts and models from this topic to your recommendations here)
3.Service Communication Strategy
(apply the concepts and models from this topic to your recommendations here)
4.Managing the Firm’s Physical Evidence
(apply the concepts and models from this topic to your recommendations here)
5. People as Strategy: (a) Managing Service Employees and (b) Managing Service Consumers
(apply the concepts and models from this topic to your recommendations here)
(This section is the most important part of your Report. It should demonstrate the application of concepts and models to the company you are working on, with your recommendations to improve the above 5 Areas of the Service Strategy.)

Conclusion
(A summary of the main points of your paper, ending with telling the reader how your objectives in the Introduction are now achieved.)

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