AP2EM2 - Forecast Economic Food Consumption And Food Retail Trends - Future Business And Marketing Strategy - Marketing Assignment Help

Assignment Task -

 Business Outlook Report

1. Choose a food retailer – multiple or independent

2. Carry out background research including:

a) Profile of company - now and recent development – performance indicators – target market – channels to market – store portfolio – current and planned retail strategy  (How is it doing now?)

3. Carry out background research including (continued):

b) Review recent and forecast economic, social, food consumption and food retail trends relevant to your food retailer including competitor analysis

c) Evaluate business outlook for your chosen retailer in the light of b)

d) Give your recommendations in the light of the outcomes from (c).

4. Write up in the form of a business outlook report – imagine that you are a business consultant and have been asked to provide this independent report to inform their future business and marketing strategy 

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