APG5389 - Marketing Audit on This Business - Management Assignment Help

Assignment Task

1.1 Describe the company, its history, its product portfolio and discuss the field of tourism it operates in (eg: adventure tourism, youth tourism, wine tourism etc, make use of referencing academic journal articles here). Is the business currently orientated towards domestic tourists or international visitors?

1.2 Discuss its strategic importance to the wider development of the Australian Tourism Industry. (What strategic benefits does it bring to the overall industry, eg: does it encourage dispersion, counter seasonality, increase length of stay, attract a new market segment etc.)

1.3 Discuss the geographic area it operates in. Review various guidebooks and travel media coverage on the destination and identify the key product strengths. Based on IVS and NVS visitation figures for the region what visitation patterns have emerged over the last 5 years (Till year ending December 2019). Which are the key domestic and international markets attracted to the region.

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