Highlights
Task:
THE TASK: This assessment task requires you to build upon your existing research pertaining to your chosen destination plan to conduct a range of important macro-environmental analyses and argue a case to enhance the destination’s sustainable tourism development, planning and resilience into the future. You will produce an individual research report that demonstrates effective written communication, argumentation, and professional presentation of a report document. Use the following requirements to structure your report:
• o Executive summary (around 500 words, not counted)
o 1. Introduction (around 300-500 words)
? Outline the purpose of the report
? Include a very brief summary introducing the destination
o 2. Macro-environmental analyses (around 1500 words)
? 2a. Apply Butler’s TALC model
? Explain the destination’s historical and current stage/s of development
? Create a visual representation of the model applied to your destination
? 2b. Conduct a destination audit of the key tourism products, services, and experiences
? List the main natural and built attractions, events, available accommodation, tour operators and any key cultural features for which the destination is known (include images that must be cited)
? 2c. Conduct a PESTEL analysis
? Identify and discuss the most critical current and emerging local and global impacts and how they are impacting the destination (minimum of 3 issues)
? Include a visual representation (e.g., infographic or table) that summarizes the discussion
o 3. Drawing from your critique of the destination development plan (from the previous Assessment task), and based on the macro-environmental analyses and your understanding of sustainable tourism development and planning theories and concepts, argue the case to either maintain or modify the plan (around 1000 words) o
? Propose three (3) key issues to be prioritized in the future destination development plan (these can either be new priorities or existing ones from the current plan, but you need to argue how the current plan is able to enhance the destination’s sustainability and resilience)
? Argue how planning related to these issues would enhance the destination’s sustainability and resilience
4. Conclusion (around 300 words)
? Summaries the report and its key findings
? Based on this case, conclude with a final assessment of the extent to which sustainable tourism at the destination will be challenged in the future
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