Highlights
Task
To complete an individual written Business Report for your own unique start-up business - due in two parts: Part A and Part B.
Aim of the assessment
The aim of this assignment is to provide students with an enhanced capability to analyse the impacts of the global business environment on the development and implementation of strategy by a small or medium size business. It aims to develop the capabilities necessary for those small to medium business organisations to successfully compete in the contemporary business environment.
Learning outcomes covered in this assignment
1. Identify and evaluate the key characteristics of the contemporary business environment
2. Analyse the impact of management philosophies and processes within the context of contemporary conditions in the international business environment
3. Construct a range of possible scenarios for the international business environment that facilitates identification and evaluation of future opportunities
4. Undertake an internal analysis to evaluate the relevance and applicability of previously identified opportunities for a specific business or industry
5. Develop a draft business philosophy for a specific business operation and translate that philosophy into a set of achievable objectives
6. Develop a proposed project plan to enable achievement of objectives
Process and instructions This assignment requires you to strategically plan your own unique start-up business by developing your own vision, mission and strategic plan, using relevant literature to support and guide you and compare with best practice.
You are encouraged to think carefully about your choices as the majority of the Part B strategy proposal sections, are designed to flow from your foundational analysis in Part A (i.e. key values and elements, vision, mission, and key strategic issues etc).
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