Application of Commercial Marketing Technologies - Management Assignment Help

Assignment Task

Task
The number of people dying from cardiovascular disease (CVD) is steadily rising, including 40% of all deaths in UAE and one-third of all deaths globally.
Social marketing is the application of commercial marketing technologies to the analysis, planning, execution and evaluation of programs designed to influence the voluntary behaviour of target audiences in order to improve their personal welfare and that of society (Andreasen, 1995).  
(a)    Conduct a brief literature review (500-600 words, 5-9 references) on the effectiveness of social marketing techniques in reducing cardiovascular disease) – 5 marks
(b)    Outline a framework/approach for a social media campaign for salt or transfats reduction in UAE diets – important risk factors in cardiovascular disease (10 marks).  This article exemplifies the use of social marketing campaigns to encourage community preference for low-fat milk: https://journals.sagepub.com/doi/pdf/10.1177/1524500418824292  Your framework/approach, you are required to describe the use of the marketing mix in the planning, implementation, and summative evaluation of a UAE salt or transfats reduction social marketing campaign
 

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