Applications of Focus Group For Marketing Research - Marketing Assignment Help

Assignment Task 

What is focus group?

Which are its main applications in qualitative research?

Which are its strengths and weaknesses? 

What is focus group for?

What are its main purposes from a research perspective?

What kind of biases focus groups are connoted with?

Authors on focus group techniques and biases Anything else?

TIP 1: Discuss the possible applications of focus group for marketing research

TIP2: Discuss the possible applications of focus group for audience research 

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