Applied Marketing Project - Real-Life Marketing Problem - Report writing - Marketing Assignment Help

Assignment Task

Objective

You must focus on each one of your objectives. Each section could use the actual objective as the title. Each section must then be sub-sectioned and appropriate titles must be used.

Appropriate tools in the collection, analysis and evaluation of data which will lead to an effective development of strategic marketing action plan and / or recommendations must be used. A minimum of 2 tools from the following list must be used to inform planning and decision-making:

• Business Model Canvas (to innovate business models)
• Hubspot (to develop digital marketing campaigns)
• Marketing Analytics (using GA to perform website audits)
• Situational Analysis
• SOSTAC (to develop strategy)
• STP (must include customer personas)
• Website Audit Frameworks (to analyse company websites)
• Any other appropriate marketing tool

In this part, sufficient data must be gathered to satisfy each one of the project objectives. The data must be effectively analysed and presented in line with the chosen marketing theories/concepts and project objectives. Marketing Theory and relevant Body of Knowledge must be applied to confirm findings and justify strategic development in the project setting in line with the project objectives. Students are expected to demonstrate ability in applying the marketing knowledge they have acquired on the course. Analysis, frameworks and evidence that the work was carried out must be provided in the appendices of this report.

Strategy Development (use appropriate title for section and any subsections)
This section must focus on Strategy Development based on the collective evaluation of the outcomes from each objective above. Marketing Theory and relevant Body of Knowledge must be applied to confirm findings and justify strategic development in the project setting in line with the project objectives.

The student may choose a separate section for the strategy development (as shown here) or incorporate strategy development in each one of the objective sections above.

Conclusions and Recommendations
This section must summarize what has been done, what conclusions have been drawn, put forward an action plan and recommendations reached and briefly discuss any future work that may be undertaken.

New material must not be introduced, but the focus should be on providing marketing consultative action plan and recommendations which the company could use to solve the problem they are faced or take advantage of an opportunity.

This section must include the following:

• Summary
• Conclusions
• Recommendations
• Future Work

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