Apply Marketing Research Principles - Report Writing - Management Assignment Help

Assignment Task

Task : Individual Written Report 
This assignment helps you to apply marketing research principles and practices to design and implement the marketing research project. You are highly recommended to build on the feedback you have received on your video presentation (Task 1). The word length for the marketing research project is 2,000 words +/- 10%. You should submit your proposal via Turnitin on iLearn by 11:55 pm, Friday, Week 7. You are not required to submit a hard copy of the report.
More information on the research project and supplementary documents will be placed on iLearn and discussed in the class.
No extensions will be granted for assessment 2. There will be a deduction of 10% of the total available marks made from the total awarded mark for each 24 hour period or part thereof that the submission is late (for example, 25 hours late in submission – 20% penalty). This penalty does not apply for cases in which an application for disruption of studies is made and approved.

How to write the research proposal?
Writing a research proposal requires lots of time and attention to detail. You are expected to act as a researcher. You cannot find the answer to all of your questions in the textbook and seminars/workshops. You have to explore to find the answer to any probable questions you may have or deal with. Use the knowledge that you have accumulated throughout your course and prior to that. The followings are some tips to help you write your research proposal.

Very Important note:
Separate out your qualitative research and quantitative research. First, implement the qualitative study and then the quantitative study.
Reporting the qualitative study:
• Identification of research problem and developing a research question and research aim: in general, identification of research problem requires studying the company you are writing your research proposal about. However, the company you write your proposal is an imaginary company. Therefore, you need to study the industry and the
market to get a better understanding of the current problem that is linked to your case and formulate the problem. Studying industry and market (customer and competitors) helps you to highlight the significance of the study and get a good grasp of the current situation in the market. This information is usually statistical (objective data) information.
• Understanding the current market: Competitors and customers are important actors in the market. As such, you have to understand who they are, what they do, and what they like. You can address these in the identification of the problem and signify the importance of your study. You have to provide accurate facts and figures and illustrate charts or tables and analyse the figures or tables you provided.
• However, studying the company, industry, and market does not help you to design your study and address the research problem. You have to learn from the literature
about how to design your study and what issues/factors to consider in your qualitative research. Consulting with the literature enables you to overcome obstacles and
avoid pitfalls in designing your research and implementing it. In this section you just have to use the literature for designing your study.

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