Apply the Knowledge of History of E- Commerce Essay Writing - Economics Assignment Help

Assignment Task:

Task:

Learning Outcomes tested
(Refer to COPPA)

Assessment Criteria :
Students must demonstrate the ability to:

 LO 1: Apply the knowledge of: History of e- commerce, how internet technologies are deployed and the usage of e-commerce models in the business.
 LO 2: .Understand the importance of business to business and the security systems over the business online today.
 LO 3: Identify the various marketing and advertising strategy and the payment systems being used in the business online.

•  Work as an individual to research, write and structure a report that looks at standards.
•  Understand the contribution of electronic commerce to business success
•  Examine and evaluate the use of electronic commerce by particular businesses
•  Apply critical thinking, analytic, communication and team building skills through interview, group presentation, problem solving and discussions.

Assignment 1-Essay (25%)

Task assigned: Read the opening case and answer the following questions.
(a) What are Alibaba.com’s critical success factors? Is its decision to offer a much broader selection of items a good marketing strategy? With the increased services and diversification, do you think the company will be able to concentrate on its core competency of enhancing the Alibaba.com brand? What about their long term vs. short term strategy?
(b) Visit Alibaba.com and identify at least three specific elements of its personalization and customization features. Browse specific items on one particular site, leave the site, and then go back and revisit the site. What do you see? Are these features likely to encourage you to purchase more items in the future from Alibaba.com?
(c) Find some recent material on Alibaba.com’s marketing strategy and discuss your findings.
(d) Examine social networking activities on Alibaba.com. What are their purspose?

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