ARTS versus Positivo BGH - Strategic Management

Internal Code: MAS3085

Strategic Management:

The Chief Executive Officer of ARTS is a former University classmate of Positivo BGH CEO, and the two share a deep-seated and emotional rivalry around CPU designs and ownership, with ARTS CEO claiming his designs were copied by Positivo BGH for an entry-level computer now being used to exploit the Rwandan marketplace, cheap manufacturing labour, taxation incentives, Western emotion over failure to intervene in the 1994 Rwandan genocide, and developmental dollars from the World Bank. The CEO of ARTS has instructed his staff to prepare for the establishment and production of a technology design and manufacture facility in the Rwandan Special Economic Zone, specifically to rival that of Positivo BGH. Questions: 1) Carry out a PESTEL analysis with attention country information related to Rwanda 2) Provide a written description of the incentives to enter the Rwandan Special Economic Zone 3) Provide a written explanation of current foreign investment in Rwanda. 4) Provide a written explanation of ARTS motivation to enter Rwanda 5) Create a 5 Forces analysis for ARTS 6)  Compare and contrast ARTS primary product line with that of Positivo BGH 7) Numerically identify the likely return for producing and releasing the Titan for sale to the Rwanda domestic market versus sale to a Western market. 8) Based on the tabulated numeric data for (7) above make a written recommendation for this venture.