Asahi Beverages Australia Case Study - Management Assignment Help

Assignment Task:

Task:

Your mission: Your CEO has presented you the brief below from Asahi Beverages Australia. You are to write a brand strategy proposal. This project will bring over $2.5 million revenue for your company over the next 3 years if you win this project.

Assignment Brief: Asahi Beverages would like to introduce a line of tropical juices in tetra packs to the Australian market by November 2021. The brand name is Prima, which has been number around the Asia Pacific Region. The beverages will be placed alongside other non-refrigerated drinks in stores. Initially, two packaging will be sold in the market – 350mL for $5, and 500mL for $7. The product claims to have an all organic ingredients and that the tetra packs are made from recycled materials made in Japan. The flavours are pineapple, mango, durian and banana. Asahi Beverages is seeking the best strategic advice to ensure that this brand and the product line is a success in the Australian market.

You are to:
1. Identify 1 core branding problem and describe the 3 brand positioning strategies to address this problem (15%)
2. Justify your responses with theoretical concepts and references (10%)
3. Presentation and Professionalism.

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