Aspects of International Marketing Management Case Study

Assignment Task

1. Introduction: You should also provide some background information on the case study organisation and a brief explanation on the various aspects of International Marketing management that are relevant to the products/services offered by the organization. 

2. Literature Review: You should conduct a review of relevant academic literature using at least 6-8 articles taken from reputed research journals/ article publications, as well as in addition consider any other secondary literature reports, company data/ any other relevant data, to critically analyse the available literature. The literature review should be based on 

• A brief critique on the current issues in marketing relevant to the chosen organisation. 
• The changing global business environment and the challenges this poses on the marketing management practices employed by the organisation. 

3. Application of theory to practice – Marketing Plan: You need to compare actual practices in the case study organisation with the key academic thinking established in the review of literature. It may point out similarities and differences, agreements and contradictions, arguments and counter arguments, and suggest explanations for these relationships. The focus of this section needs to be (1500 words): -

• An evaluation of marketing mix for the organisation. 
• To evaluate the relationship between three elements of consumer analysis and to establish how these three elements help the Brand (for the organisation) develop effective marketing strategies. 
• Establish the role of marketing models concerning the given organisation; you should include at least one model among (Porter’s Model, SWOT Analysis, and PESTLE) and at least one Model among (BCG Matrix, Ansoff Matrix and Product Life Cycle Model). 

4. Conclusions and Recommendations: You should summarize the main findings, including their implications, and provide recommendations that directly relate to this analysis.

5. Presentation and References: You should use the Harvard Referencing System (HRS) correctly throughout in your report. 

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