Assessment 3: Industry Engaged Project Informational Interview and IBM Challenge

Assessment Brief

This assessment comprises two integrated components co-designed with IBM. Both components must be completed and presented in the Adobe Express Web Page format.

Components of the Assessment

1. Informational Interview (1000 words)
   Insights, notes, and reflections based on an interview with an industry professional. This section must also include questions regarding the professional’s understanding and perspective on Agentic AI.

2. IBM Industry Challenge (1500 words)
   Development of a business case, user case, and solution proposal in response to an Agentic AI challenge scenario provided by IBM.

Marking Criteria

The following criteria will be used to assess your submission:

Criterion Weight Explanation of interview target as a weak tie 5% Clear and Valuable Interview Notes 15% Insightful Interview Reflections 15% Business Case for Agentic AI 15% User Case for Agentic AI 10% Solution Development and Business Advocacy 40%

Assessment Structure

Part 1: Informational Interview

• Identify and justify the selection of the interviewee as a weak tie.

• Conduct and present high-quality interview notes.

• Provide critical reflection on the insights gained.

• Integrate targeted questions on Agentic AI and the industry expert’s perceptions.

Part 2: IBM Industry Challenge

• Analyse a business problem or opportunity using Agentic AI.

• Develop a business case explaining its relevance and strategic value.

• Present a user case that demonstrates how Agentic AI would function practically.

• Develop a solution and advocate for its implementation from a business perspective.

Learning Outcomes

This assessment evaluates the following Bachelor of Business Course Learning Outcomes (CLOs):

CLO Description CLO1 Curate a personal, reflective Bachelor of Business ePortfolio documenting achievement of program learning outcomes. CLO2 Critically reflect on digital artefacts and evidence collected across the degree to demonstrate development of business knowledge, skills, and capabilities. CLO3 Investigate professional pathways post-graduation, including career goals and objectives, and outline short- and long-term actions. CLO4 Identify transferable skills gained from the program and articulate their relevance to personal, educational, and career development. CLO5 Design a lifelong learning approach that supports ongoing career adaptability.

Submission Requirements

You must submit the following via Canvas:

1. Adobe Express Web Page Submission

Your entire assessment (Part 1 and Part 2) must be created within the Adobe Express Web Page Template provided.

Template: S225_Bus Grad Folio A3 Template

Support resources:
RMIT Adobe Creative Campus

2. Sharing Your Adobe Express Web Page Link

Steps to generate and submit a view-only link:

1. Open your project in Adobe Express.

2. Select the Share button (top-right corner).

3. Scroll to Post and choose View-only link.

4. Select Create link.

5. Select Copy link.

6. Submit the copied link in Canvas.

Ensure permissions are correctly set to avoid delays in marking.
Test the link in an incognito browser to confirm it works.

Referencing Requirements

You must use the RMIT Harvard referencing style.

All sources must be acknowledged, including:

• Direct quotations

• Paraphrased ideas

• Data, diagrams, frameworks, or models

• Online sources

Referencing resources:

• RMIT Easy Cite tool

• RMIT library referencing guides

• EndNote tutorials

Academic Integrity and Plagiarism

Academic integrity requires honest and responsible presentation of academic work. You must:

• Acknowledge all sources.

• Provide complete reference details.

• Avoid using others’ work without proper referencing.

Plagiarism includes:

• Failure to document sources

• Copying content from the internet without attribution

• Collusion with other students

RMIT treats academic misconduct seriously.
Refer to the University website for further details.

Assessment Declaration

By submitting your work electronically, you acknowledge that you understand and agree to the RMIT Assessment Declaration.

1. Summary of Assessment Requirements

Assessment 3: Industry Engaged Project – Informational Interview and IBM Challenge consists of two integrated components co-designed with IBM and must be presented through the Adobe Express Web Page Template. The full assessment requires 2500 words, divided into:

Part 1: Informational Interview (1000 words)

Students must:

• Identify an industry professional and justify them as a weak tie

• Conduct an interview and present clear, structured notes

• Reflect on insights gained from the discussion

• Integrate questions related to the interviewee’s understanding and perception of Agentic AI

Part 2: IBM Industry Challenge (1500 words)

Students must:

• Analyse a business issue or opportunity through the lens of Agentic AI

• Develop a Business Case explaining the relevance, strategic value, and potential organisational impact

• Present a User Case explaining how Agentic AI will operate in a practical context

• Propose a solution and advocate for its implementation

• Demonstrate understanding of digital transformation and industry expectations

Marking Criteria Includes

• Weak tie justification

• Interview notes and reflections

• Business case clarity

• User case effectiveness

• Quality of the solution and business advocacy

CLOs Assessed

The assessment evaluates:

• Professional identity development (CLO1)

• Critical reflection on digital artefacts (CLO2)

• Understanding of career pathways (CLO3)

• Application of transferable skills (CLO4)

• Lifelong learning capability (CLO5)

How the Assessment Was Approached with Academic Mentor Guidance

The academic mentor guided the student through a systematic, structured approach to ensure clarity, coherence, and alignment with the marking rubric. The process followed was:

Step 1: Understanding the Assessment Purpose

The mentor first clarified the intent behind the assessment:

• Part 1 demonstrates industry engagement and reflective ability.

• Part 2 evaluates analytical, strategic thinking through Agentic AI application.
  This ensured the student understood why each section was required, not just what to write.

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