Assessment 4 – Business Pitch and Ubuntu Application

Assessment 4 

Part 1: (50 marks)

The purpose of a pitch is to tell your story in an organised way that is understandable to your audience. You are required to come up with a pitch for your innovative idea.

Refer to section 9.6.2.2 AND 9.6.2.3 of your prescribed textbook and ensure that you have addressed each of the points on what to do before the pitch and during the pitch.

Therefore, your answer should be in two parts: before the pitch (how you prepare) and the actual pitch (your presentation).

Your presentation should be in the form of a PowerPoint presentation (converted to a pdf document). Ensure that you practice your pitch before submission. Do not submit an audio file. Remember to convert your whole assessment document into a pdf to enable marking.

No extensions will be granted for this assessment. Before the pitch (10 marks)

The following points should be addressed.

• State your audience and what they are looking forüü
• Show that you have done your homework about your audience üü
• What message do you want your audience to receive regarding your business ideaüü
• A list of possible questions from your audience and possible answers for theseüü (at least one question and one answer)
• Student to state/show if you practised their pitchüü

Pitch (40 marks)

• Explanation of the business idea (3)
• Explanation of the problem it solves in the market (2)
• Features and benefits of the new business/idea (5)
• Why is it new/different (2)
• What resources do you have to solve the problem/start the venture (5). This may include skills/expertise, infrastructure or other assets.

• Describe the This includes target market, market size, how it operates, what credible share you can attain within a reasonable time frame. (5)
• Indicate that you understand your competitors (direct and indirect) (3)
• Include a business model, how money will be made, intended price and (5)
• Demonstrate that the opportunity is a worthwhile investment that offers a good return. Risk vs return (5)
• Description the total investment needed and how it will be used (4)
• Conclusion and suggest what the audience should do next g. finding out more, going to a website, contacting the presenter, watch a video etc. (1)

Total 50 marks

Part 2: (20 marks)

Refer to chapter 1 in your prescribed textbook and for your business idea in Part 1 and identify 10 (ten) characteristics of Ubuntu that you will apply in your business. For each characteristic provide a brief description (1 mark) and a brief description of how you will apply it in your business (1 mark).

Total 20 marks

Grand total [70]

Assessment Requirements – Brief Summary

The supplementary assessment (Semester 1, 2025) is divided into two parts with a total of 70 marks:

Part 1: Pitch (50 marks)

Students are required to prepare and present a business pitch of their innovative idea in an organized and audience-friendly way. The requirements include:

Before the Pitch (10 marks):

• Identify and define the target audience and their expectations.

• Demonstrate research on the audience.

• Clarify the core message of the business idea.

• Anticipate possible audience questions and prepare answers.

• Show evidence of practicing the pitch.

During the Pitch (40 marks):

• Explain the business idea clearly.

• Outline the market problem it solves.

• Highlight features and benefits.

• Demonstrate uniqueness/differentiation.

• Show available resources (skills, infrastructure, assets).

• Define target market, market size, and achievable share.

• Show understanding of competitors.

• Present business model, revenue generation, pricing.

• Demonstrate investment worthiness (risk vs. return).

• Specify total investment required and its utilization.

• Provide a persuasive conclusion with a call-to-action.

Deliverable: A PowerPoint presentation converted to PDF, no audio submission.

Part 2: Ubuntu Application (20 marks)

From Chapter 1 of the prescribed textbook, students must:

• Identify 10 characteristics of Ubuntu philosophy.

• For each characteristic:

  • Give a brief description (1 mark).

  • Explain how it will be applied to the business (1 mark).

Mentor’s Step-by-Step Guidance Process

The academic mentor guided the student through the following structured steps:

Step 1: Understanding the Assessment Brief

• Mentor explained the two-part structure: preparation + pitch, followed by Ubuntu application.

• Clarified the marking criteria to highlight which sections carried more weight (pitch: 50 marks, Ubuntu: 20 marks).

• Stressed the importance of storytelling and audience engagement in the pitch.

Step 2: Preparing “Before the Pitch” Section

• Guided the student in identifying the target audience (e.g., potential investors, customers, or partners).

• Helped the student research audience expectations and industry context.

• Assisted in framing the core business message in a concise, persuasive way.

• Conducted a brainstorming session to predict potential investor questions (e.g., about risks, scalability, competition) and formulated strong responses.

• Encouraged the student to rehearse and document practice evidence.

Step 3: Structuring the Pitch Content

The mentor broke down the Pitch (40 marks) into mini-sections:

• Idea & Problem (5 marks): Craft a clear, relatable narrative.

• Features, Benefits, and Differentiation (7 marks): Showcase innovation.

• Resources & Capabilities (5 marks): Align student’s skills/assets with business needs.

• Market Analysis (8 marks): Define target market, competitors, and market share.

• Business Model & Investment Appeal (10 marks): Explain revenue streams, costs, risks vs. return.

• Conclusion (1 mark): Create a memorable and persuasive closing call-to-action.

Mentor suggested using slides with visuals, bullet points, and minimal text for clarity.

Step 4: Developing Part 2 – Ubuntu Application

• Mentor revisited Ubuntu’s 10 characteristics (e.g., compassion, interconnectedness, teamwork, trust, respect, accountability, collaboration).

• Helped student link each characteristic with practical application in the proposed business idea (e.g., “Compassion → employee-friendly workplace policies”).

• Ensured balance between theoretical definition and practical business relevance.

Step 5: Review and Refinement

• Mentor reviewed the draft slides and Ubuntu section.

• Provided feedback on clarity, flow, and alignment with marking rubric.

• Guided on converting PowerPoint to PDF for submission.

Final Outcome and Learning Achievements

Outcome:

• The student successfully produced a professional business pitch presentation (PDF format) covering preparation and actual delivery.

• Completed Part 2 by integrating 10 Ubuntu characteristics into the business framework.

• The submission was well-structured, audience-focused, and aligned with marking criteria.

Learning Objectives Covered:

• Communication Skills: Organizing and presenting a persuasive pitch.

• Audience Awareness: Understanding and tailoring messages to investor/customer needs.

• Critical Thinking: Anticipating questions and preparing effective answers.

• Entrepreneurial Skills: Designing a business model, analyzing markets, and evaluating risks.

• Cultural Competence: Applying Ubuntu principles in business ethics and practices.

• Practical Application: Linking theoretical knowledge from the textbook to real-world business scenarios.

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