Australian Institute Of Business - Consumer Behaviour - Report Writing Assessment Answer

Report Writing Assessment Answer

• For each purchase, not your perception of the retailer and of the service and/or product offered (use theory on perception to frame your discussion).
• What influenced your decision-making process? (Consider your needs, motivation, and personality coupled with the theoretical model on decision-making.)
• Did family, social pressure, culture, stimuli (advertising, etc.), customer service, word-of-mouth and country-of-origin play a role in your decision-making?
• For each purchase, make recommendations that you believe would increase consumer quality perceptions, satisfaction, trust, and consumer retention. (Hint: consumer loyalty.) Base your recommendations on your analysis and on the consumer behaviour literature.

• In terms of structure, presentation and style:

• Reference lists for assessments normally contain the following number of relevant references from different sources: 6–12 (for MBA assessments).
• All references must be from credible sources such as books, industry-related journals, magazines, company documents and recent academic articles.
• Your grade will be adversely affected if your assessment contains no/poor citations and/or reference list and if your assessment word length is beyond the allowed tolerance level.

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