Australian Market: Australian Businesses- International Marketing- Research Report Assignment Help

Internal Code: MAS7376

Research Report Assignment Help:

Task: Task: The Australian market is limited by its industries, size and location. The majority of Australian businesses are small and medium sized companies (SMEs) who are increasingly looking at overseas markets to expand their marketing activities and grow their business. The Asia Pacific is a region on which a growing number of Australian businesses are focussing their international marketing activities. Overall, the region’s economies are growing, however, growth and opportunities are different for each country within the region. Although international marketing can provide a range of opportunities for business growth, it is also challenging as each country consists of a distinctive market environment and specific consumers. For this assignment, you will take on the role as an International Marketing Consultant who assists an Australian company with their international market expansion. In assignment 2, you will therefore need to understand your client’s products and consumer profile, as well as the industry sector. Based on this knowledge and an analysis of two possible markets in the Asia Pacific (see possible country list), you have to discuss their market attractiveness and challenges and make a justified recommendation for market entry into one of the markets. You have to choose one of the below companies, which will serve as a case study for your assignments 2 and 3. Particulars: Choose one product sector/company from the following list:(DON’T CONTACT THE COMPANIES IN ANY WAY!) Food: Zokoko http://www.zokoko.com/ Food: Hank’s Food http://www.hanksfood.com Skincare: Sodashi https://www.sodashi.com.au/ Remember: Assignment 2 is linked to assignment 3 and you will have to focus on the same business case in assignment 3! Your market recommendation in assignment 2 will be the market for assignment 3! Presentation: Assignments are to be typed, with one and a half line spacing, and a 12-point font size. Please also allow for page margins of at least 2cm each. Overall, adopt a professional approach.