B-Corporation - International Business - Sustainable Tourism - Article Writing Assignment Help

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International Business Article Writing Assignment Help

Task: A major international business magazine - HBR (Herbert Management Review) - has contracted you to write a ‘profile’ article on either a social enterprise OR a sustainable tourism business OR a special topic. They believe there are some really interesting organisations or topics that would be of interest to local and overseas readers.

Alternative i - note on social enterprises (for further details see Topic 9): Social enterprises are businesses established by entrepreneurs with an emphasis on human values rather than just profit. They are not charities or welfare agencies, but seek to achieve social change by having an economically viable business model that services societal needs while drawing support from the community. Some Australian examples (there are many also in Malaysia and other countries): the MADCAP Café that employees young people with mental health issues to make the coffee in stands at Masters Hardware stores; Fifty-six threads café run by AMES - which trains young refugees and migrants in hospitality skills; Streateats – trains & employs homeless youth; Who gives a crap – recycled toilet paper; Dress for success – clothes for women in need of support in getting a job; Scarf hospitality that trains refugees; and Goodcycles – trains and employs disengaged youth in bicycle repairs

Alternative ii - note on sustainable tourism/hospitality businesses (for further details see Topic 8): Sustainable tourism takes full account of its current and future economic, social and environmental impacts, addressing and balancing the needs of visitors, the industry, the environment and host communities. Things like eco-hotels, nature tours, or hotels/hotel chains that have strong sustainability credentials, restaurants that have sustainable sourcing or waste minimisation practices, etc. Alternative iii - note on B-Corporations (for further details see Topic 8): B-Corporations are a relatively new form of business that require certification and have objectives centred around balancing the triple bottom line – economic, social & environmental responsibility. Alternative iv - note on special topics: in some locations in various semesters your local lecturer may provide you with, or approve , an alternative area of study to social enterprises or sustainable tourism (you can find some ideas at corporateknights.com or checking out the unit resources). Required Prepare an article for the business magazine that reports on, and critically analyses, the objectives, operations and outcomes of a social enterprise or sustainable tourism business or special topic – and include performance data and photos where possible. The magazine (it could be a fashion mag; a travel mag; a hospitality mag; a sustainability mag; a professional mag {like HBR, Fortune, Forbes etc.}; or some other mag) is expecting: great content in a feature which is engaging, and exhibits a clear and crisp writing style. Article quality not quantity is the key. One author: about 1,200 to 1,500 words plus illustrations. Two authors: about 1,800 to 2,200 words plus illustrations.

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