B01ITMK208: International Marketing: Marketing Assignment - Kent Institute of Business Technology

Internal Code: MAS5004

International Marketing Assignment

Task: You are a marketing manager for an Australian fruit grower. You plan to expand the business by distributing into the international market. After considering several options, you have identified one country that appears to be a favourable market for the product. Write a marketing plan that assesses the market in your chosen country and explains why this country is suitable for your product. Recommend a market entry method, explaining your rationale for choosing it. Outline the target customer profile for your product (nominating areas of adaptation that will be necessary to make the product suitable for the target customer in that country), and the product positioning. Question: a. understand the key concepts in international marketing b. describe cultural factors that impact international marketing c. understand the impact of global environment on international marketing d. evaluate international market selection and entry strategies e. identify strategy choices in developing a marketing mix for international customers