B2B company that has been established in Australia - Marketing Assignment

Marketing Assignment:

1. To what extent does the organisation have insight into the value created for their customers?

2. Does this insight include information about the relative value offered to customers (that is, the value offered by their firm compared to the value offered by the next best alternative, as perceived by their customers)?

3. How could the organization obtain more insight into the value they create for their customers, relative to the value of the next best alternative?

4. What prevents them from actually doing this?