B9MK134 - International Marketing

Assignment Task

Case Study

1. Analysis of International competitiveness. Competitive analysis in an industry. Value chain analysis. The sustainable valuechain CSR and international competitiveness. Blue ocean strategy, value Innovation.

2. Layers of culture. High and low context culture. Elements of culture. Hofstede/Hall/Lewis. Cultural dimensions and ethical behaviour The political/legal environment: The economic environment. The European economic and monetary union and the Euro. Poverty as an opportunity and new source of NPD, Social Marketing.

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