B9RS106: The impact of social media influencers on marketing - Management Assignment Help

Assignment Task

Aims, Objectives & Rationale

1. Using the table provided in the space below, outline your research aims, objectives and research questions. Be clear, concise and to the point (400 words max)
   Aims
   This study aims to find the role of “Social media influencers” in companies' marketing and business development. Over the years of business development, social media has helped business developersto achieve their goals. Here the document has aimed over the aspect of business development with the help of media influencers. On the other hand, the document has also considered moving the focus to the surrounding aspects of the topic that are related to the topic.
   Research Questions
   Q1. How the business developers developed their business by utilizing social media influencers?
   Q2. How the customer attraction increased to the products with the help of influencer marketing?
   Q3. How multiple business companies are developing their business with the help of the proposed marketing process?
   Q4. How the customer approaches towards products increased in the past relating to the influencer marketing strategy?
   Objectives (Describe research activities to be undertaken and align each to these to corresponding aims/questions)
   ● To develop clear ideas on the level of social media influencers in business development
   ● To evaluate the customer attractions that can be gathered by businesses with the help of social media influencers
   ● To make a clear conclusion about the aspects of business development with the help of social media influencers
   ● To analyze the customer approaches to multiple products which are promoted by the influencers
2. What is the academic/scientific rationale for proposing to conduct this research study? Provide references to relevant empirical, conceptual, and theoretical literature. Explain how your project proposes to build on previous academic research, highlighting the novelty and significance of answering the proposed research questions. (700 words max, minimum 6 academic journal article references)

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