BAC21: The Market for Soft Drinks at USC - Research Assignment Answer

TASK

1. Introduction
Provide a brief introduction to what this assignment is about and how was your sample selected?
2. Data Analysis
This section must answer to the following specific questions
1. What proportions of the students in your sample are local and what proportion are international?
2. What is the relationship between price and average quantity consumed by students?
3. What are the most popular and least popular soft drinks among students?
4. How loyal are students to their brand?
5. How does the demand (price-quantity relationship) of international students differ from that of local students?
6. What are the most and least popular drinks among local students? How does this compare with the preferences of the international student?
7. How likely is it that the student will choose soft drink as their first preference? Provide 95% confident interval estimates and interpret your results.

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