BACHI Barcelona Case Study, Social Networks & Internal Elements With External Analysis, PEST Analysis & Economic Structure - Economics Assignment Help

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Assignment Task

 

Meritxell and Nuria 
Meritxell and Nuria have some priorities related to gaining a presence in social networks and increasing their competitive advantages over their main competitors. They consider it very important to increase the number of subscribers on the web, get more followers to increase visibility, try new ways of online communication (guest posting, banners, collaboration with bloggers and other national and international friendly companies) and increase sales from the promotions they make. 
Although they are very aware of these facts, they have never stopped to elaborate a strategic plan that helps them achieve their main goals for BACHI Barcelona. For this reason they're contacting you to help them in this task. 

1. Create the mission, vision and values of BACHI Barcelona 
2. With the information provided, we need to carry out an internal analysis based on the evaluation of both the website and any internal elements mentioned.
• Describe and explore the competitive advantages and disadvantages of BACHI regarding its competitors. 
• Identify the tangible resources (physical and financial), the intangible resources, and the capacities that we have. 
• Prepares a VRIO analysis of the resources of BACHI Barcelona 
• Conclude the exercise with a small matrix that reflects the resulting Strengths and Weaknesses.

3. Perform an external analysis (macroenvironment and microenvironment) of the current situation. 
• PEST analysis. 
i. 4 elements of the economic structure. 


4. In accordance with the Weaknesses, Strengths (internal analysis), Opportunities and Threats (external analysis), propose the following:

  •  Defensive strategy. 
  •  Offensive strategy. 
  •  Survival strategy. 
  •  Reorientation Strategy. 

 

5. Develop a BSC in the form of a matrix. 
6. Based on the contribution of Michael Porter, you must propose and justify the following (one of each): 
• Strategy in Cost Leadership. 
• Differentiation Strategy.
• Focus Strategy. 
 

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