Bad Visualizations - Helen of Troy was Known as The Face that Launched a Thousand Ships - Business Assignment Help

ASSIGNMENT TASK:

TASK:

Tasks 1.

The figure below1 is taken from a repository of “bad visualizations”.

• Comment what is wrong with this visual. Support your comments through the use of appropriate frameworks and/or principles discussed in lectures or available from other sources

• Provide a visual to show how you would improve it, and articulate how and why it is better through the use of the aforementioned frameworks and/or principles.

2. You have been given a small data file containing different brands of cereals and their nutritional information. This file was provided to you by Kelloggs, which you can download from the LMS. Kelloggs has asked you to produce suitable visualisation(s) and to suggest a narrative that will position Kelloggs’ products as one of the best to consider compared to the competitors.

• The various columns are self-explanatory except for Manufacturer, where the codes are as follows:

G = General Mills, K = Kelloggs, N = Nabisco, P = Post, Q = Quaker Oats and R = Ralston Purina.

• The Type column here refers to whether the product is served hot or cold (H/C)

 • Provide suitable visuals (maximum of three) and in no more than 250 words (total for the question), provide a narrative that will accomplish the requirements above. It is strongly advised that you consider your narrative, and create the visuals to support the narrative

• You can approach this by considering Kelloggs as a brand, i.e., not focusing on a particular Kelloggs product, or highlight a particular product (or a few products) from Kelloggs.

3. Helen of Troy was known as “the face that launched a thousand ships.” Analytics projects occasionally will have “the killer graphic” that allows stakeholders to engage with the concept. Assignment 1 provided you with the opportunity to present an analytics-driven improvement idea to the Lord Mayor. I am sure that you have progressed your thinking in preparation for Assignment 4. At present, what is your “killer graphic”? Please:

• provide the visualisation

• articulate why you believe this to be the most compelling visualisation of your concept.

4. Edwin Tufte allegedly said, “Clutter and confusion are not attributes of data - they are shortcomings of design.” Please identify a visualisation that is particularly galling (offensive, annoying, you get my drift) to you. Please:

• Provide the visualisation

• Articulate why you find this visualisation such a good example of bad design

• Provide an alternative visualisation that demonstrates better practice.

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