BAO6000 - Accounting and Financial Management - Case Study - Accounting & Finance Assignment Help

Assignment Task

Your client Global Holdings Ltd was pleased with the quality of the advocated improvements you provided (Assessment 1). As a result, your client has engaged you further as a consultant to advise them on a proposed acquisition. A division of your client, located in Thailand, whose business is involved in manufacturing flavours for the food industry is considering merging with a competitor whose business is involved in manufacturing perfumes for the personal care industry. Details of the merger are in the attached case data below. You must evaluate the benefits of the merger and quantify the financial impacts. 

1. Evaluate the revenue and profit profiles of the product range of the combined group and place the products into the relevant sectors of a BCG matrix.
2. Investigate the market position of each of the products of the combined group and formulate their current status on a product life cycle diagram.
3. Prepare a profit budget for the combined business, incorporating the identified cost savings and synergies.
4. Quantify the impact of the profit budget if the risk scenario described in the case data does occur.
5. Rationalise how KPIs can assist with measuring the performance for this new operation after the merger.
6. Explain some of the alternatives to the traditional annual budget preparation process. In your response, consider the type of organisation, management style, and organisation structure more suited to the traditional budgeting process, and the type of organisation that is more suited to the alternative more flexible budget preparation styles.

Case Material

Profit performance of Global Fragrances Limited in the year December 2019. (this data is relevant for tasks 1 and 2 of your assessment)

Global Fragrances Ltd (GFL) is a fully owned subsidiary of Global Holdings Ltd. The business is domiciled in Switzerland and operates a business manufacturing and marketing fragrances. The business has a global footprint with sales offices in all major international cities and two strategically located manufacturing plants, one in the USA and the other in Thailand. The business sells 3 products HC1, PC1, and FC1. HC1 is used to fragrance shampoos, PC1 is used to fragrance hand wash and FC1 is used to fragrance fabric conditioner.

The 3 products made by GFL are long established products. Sales volumes are stable with the exception of the emerging markets in Africa and South America, where sales are growing by around 10% a year. GFL has invested in trying to develop new products but has not had much success.

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