Barcelona in Social Media - Relationship with their Suppliers - Management Assignment Help

Assignment Task :

Positioning, Accounting, Photography, Web Programming or Modelling.

• Clear awareness of the importance of the presence of BACHI Barcelona in social media to obtain a good position in the market.
• Low bargaining power of the price of the deliveries until they start getting a higher number of orders.

Very close relationship with their suppliers. Currently they are working with 20 suppliers because of the many details that their accessories have. These are local Eco Friendly suppliers, thus contributing to the sustainability and development of local commerce, even though this may translate into less competitive prices than if they worked with suppliers from countries with different labor rights cultures.

• All their designs are unique and handcrafted in Barcelona.
• The stock policy is very clear: refuse to work on request. They prefer to have surplus for all their star and classic products. They will only work on request for cost or limited edition designs.
• At a financial level, they work with a Business Expansion Account for SMEs with advantageous conditions in terms of fees and bank charges, but they do not have financing.
• They often base their strategy on participating in fairs and events to bring their product and brand closer to the public, at strategic points such as Barcelona, Tarifa and different Italian cities, avant-garde in the latest fashion.
• Currently BACHI Barcelona faces stiff competition.

Their main competitors are:
Meritxell and Nuria have some priorities related to gaining presence in social networks and increasing their competitive advantages over their main competitors. They consider it very important to increase the number of subscribers on the web, get more followers to increase visibility, try new ways of online communication (guest posting, banners, collaboration with bloggers and other national and international friendly companies) and increase sales from the promotions they make. 
Although they are very aware of these facts, they have never stopped to elaborate a strategic plan that helps them achieve their main goals for BACHI Barcelona. For this reason they're contacting you to help them in this task. 

RESOLVE 
1. Create the mission, vision and values of BACHI Barcelona 
2. With the information provided, we need to carry out an internal analysis based on the evaluation of both the website and any internal elements mentioned.

• Describe and explore the competitive advantages and disadvantages of BACHI regarding its competitors.

• Identify the tangible resources (physical and financial), the intangible resources and the capacities that we have.

• Prepares a VRIO analysis of the resources of BACHI Barcelona

• Conclude the exercise with a small matrix that reflects the resulting Strengths and Weaknesses.

3. Perform an external analysis (macroenvironment and microenvironment) of the current situation.

• PEST analysis.

i. 4 elements of the economic structure.

ii. 2 elements of the technological structure.

iii. 2 elements of the political structure.

iv. 2 elements of the social structure. 

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