BAS121 - Marketing Fundamental - Product - Budget - Case Study - Assessment Answer

Assessment Task:

BAS121 - Marketing Fundamental - Product - Budget - Case Study - Assessment Answer

KMART or ANZ Bank Australia

You are now employed as a team of 3 - 4 (max.) marketing consultants to help develop a Marketing Plan for KMART Australia. Your team will need to firstly understand the brand by performing anEnvironmentalanalysis (Macro/Micro/Internal environment, SWOT Analysis) and set up objectives & Goalsfor the next 12 months, then designing the Marketing Mix (4P’s).  Your team needs to choose one of KMARTcurrently around 300 products or one product line to relaunch it with your marketing plan. It is very important that you are able to predict potential problems you might have withre-launching the product. As a team, you are required to pitch your marketing plan tosenor Marketing Managers who will choose one plan for the allocated budget. KMARTAustraliais looking for a creative, practical and fun marketing plan!

1. Objective of the Marketing Plan:Launching a new marketing plan for a product.
KMART Australia marketing department looks for a feasible marketing plan of one of their current product. $200,000is allocated to fund the chosen plan. KMARTsenior managers will review your plan and listen to your presentations to choose the best plan

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