BBM331 : Features of E-commerce Technology - Existing Value Proposition - Management Assignment Help

Assignment Task :

Purpose: 

The purpose of this report is to provide you with a framework for understanding e-commerce  strategies and apply the theories, tools and techniques to a case study. 

• Imagine that you have been engaged as a consultant to evaluate and provide  recommendations to an SME. You will be required to develop and recommend an e commerce strategy that the organisation’s CEO and the marketing/IT division should  implement, to achieve business objectives. 
• You will also need to re-define the organisation’s business objectives. To make an  appropriate recommendation, you must understand the current market and competition,  and conduct segmentation and buyer behaviour analyses. 

Requirements: 

You must address the three components below: 

1. Organisation and environmental analysis 

  A company overview, including: 

? Current business activities 

? Existing value proposition(s) 

? Current business model(s) (if any) and any sources of revenue generation. ? A SWOT analysis. 

? An analysis of the 8 unique features of e-commerce technology and the  evidence of these features in the current state of the business.

2. Develop an e-commerce strategy 

Based on the analysis in 1, recommend suitable business model(s) and revenue model(s) the  business should adopt. 

• Identify key market segments and target markets. 
•  Characterise the marketplace 

? Identify your Indirect and direct competitors 

? Provide a competitor analysis using SWOT (for at least two  of your competitors) 

•  Develop an executive summary based on the revised e-business. 
• Develop an e-commerce presence map detailing the platforms and activities. 

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