BBM7MDM - International Pricing and Performance

Answer all questions thoroughly. Explain your answer using principles developed in  the module.  India’s Menstrual Man has vision.   Arunachalam Muruganantham grew up in south India, the son of poor handloom weavers. In 1998, soon after marrying his wife, he realized she was using soiled cloths to manage her period. When she explained that she couldn’t afford to buy sanitary pads, he decided to do something. After six years of research, in a process sometimes called reverse innovation, he built a machine that makes sterilized sanitary napkins—but not before his neighbors thought he’d lost his mind and his wife left him (they’re now back together). Rather than sell his idea to the highest bidder, he has sold 2,500 machines at cost in India and a few hundred in 17 other countries. His pads retail for 3 cents a packet, and the machines cost $2,500 each. In 2014, Muruganantham was named one of Time’s 100 most influential people in the world. His machines enable women to launch their own businesses. A single one can make 1,400-1600 pads per day. That’s about 760 million annually.....