BBMK403: New Product Development- Report Writing Assignment

Internal Code: MAS386

Report Writing Assignment:

Question: 1. Opportunity Identification and Selection: Identify the opportunity parameters through development of a Product Innovation Charter (PIC). This should including a. Background b. Focus - technology and market c. Goals/Objectives d. Guidelines – degree of innovation and timing 2. Stages 2-5: Outline the headings for the concept generation, concept/project evaluation, development and launch sections of your new product development plan. a. Concept Generation: methods you would utilise to find and solve customer problems relating to your proposed new product b. Concept/Product Evaluation: concept test design c. Development: design of product use testing d. Launch: strategic launch plan for your proposed new product This will demonstrate your ability to apply the important concepts, processes and models in this subject to new product development.