BBMK403 : New Product Development - Writing Assignment

Internal Code - MAS1324

Writing Assignment

Question : product must not be currently offered in the market and must meet the criteria of a ‘new product’ as defined during Session 1.1. It may be an improvement on a product which is available in the market but you will have to support with reasons why this new improvement will be demanded by a segment/s of the market. Use your imagination but ensure that the new product would be of appeal to a market segment. Theoretical concepts, processes and models as presented during lectures and tutorials should be used and applied. You must include:

•  Research using at least 2 academic journal articles
•  Carefully select appropriate theories and concepts
• Construct an in-depth and analytical discussion
•  Use evidence and examples to support your work
•  Write in a clear and logical manner.
• Cite all references using the Harvard referencing system
•  Prepare and format a reference list.