BBMK501 - Market Planning and Strategy - Management Assignment Help

Assignment Task -      

Learning Outcome Assessed: a - d 

• Evaluate theoretical models and environmental scenarios. 

• Analyse marketing objectives and assess how strategic marketing planning helps meet those objectives 

• Apply marketing theories and models into developing marketing plans 

• Analyse business data to maximize opportunities and mitigate threats

Instructions 

• Students will work in groups of up to 2 members and submit a 3,000-word written report (equivalent to 1,500 words per member) on a Strategic Marketing Plan. 

• Each group is to select an Australian small to medium sized organization with operations in Australia.This may be an employer or family business and should be a business with which you are familiar. 

• Your task is to propose a Marketing Plan detailing and analysing the competitive strategies of your chosen organisation.

Introduction

• State the objectives of the marketing plan 

• Include relevant background for the company you are using 

• State and justify your industry and market selection

Environmental Analysis

• Perform a PEST analysis. Analyse data from each factor and explain how it impacts your product. Use data from ABS.Gov.au 

• Apply Porters' five forces: Porter, Michael E. "The five competitive forces that shape strategy." (2008). 

• Apply McKinsey’s 7S model to analyse internal capabilities 

• Create a Problem/Opportunity Statement based on the analysis  

• Minimum 2 academic references needed.

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