BBMK504: Brand Management Group Critical Reflective - Management Assignment Help

Assignment Task:

Task:

Learning Outcome Assessed: c and d

•  Understand the appropriate concepts, theories and techniques related to the important issues in brand management operations.
•  Critique using a brand audit, a brands performance and equity.
   

Graduate Attribute Assessed: 1 - 4
The individual report will assess student’s disciple knowledge of Session 3.2-5.2, their communication proficiency, workplace skills and information literacy and problem-solving skills.

Rationale
Critical reflection is the process by which learners (students) think critically about their experiences. It includes the opportunity for students to reflect on their own learning in the light of branding theories covered during the term, linking practice to theory.

Instructions
• Each group member will be allocated a different brand from the Supermarkets and Banks category by the lecturer.

•  Critically evaluate and compare how each of the brands you have selected has built/ or not built brand equity on 4 key learning theories: PERSONALISATION STRATEGY, MARKETING COMMUNICATION STRATEGY, LEVERAGING SECONDARY BRAND ASSOCIATION STRATEGY, and BRAND ARCHITECTURE STRATEGY.

1.Introduction (1%)
Relevant background of brands positioning, clear objectives of report, and scope of the report
2. Personalisation Strategy (6%)
Critically evaluate and compare the performance of each brands personalisation strategy. Include academic journals to support your discussion.
3. Marketing Communication Strategy (6%)
Critically evaluate and compare the performance of the brands marketing communication strategy. Include academic journals to support your discussion.
4. Leveraging Secondary Brand Association Strategy (6%)
Critically evaluate and compare the performance of the brands leveraging strategy. Include academic journals to support your discussion.
5. Brand Architecture Strategy (6%)
Critically evaluate and compare the performance of the brands architecture strategy. Include academic journals to support your discussion.

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