BBMK504 - Brand Management Operations - Positioning Strategy - Management Assignment Help

Assignment Help

Learning Outcome Assessed: c and d

• Understand the appropriate concepts, theories and techniques related to the important issues in brand management operations.
• Critique using a brand audit, a brands performance and equity. Graduate Attribute Assessed: 1 - 4

The presentation will assess students disciple knowledge and their communication proficiency, workplace skill and values and information literacy and analysis and problem-solving skills.

Rationale
Part of your university education is learning strong speaking and presentation skills, which would be useful both in your academic and professional life. You need to put a lot of thought and energy into preparing the presentation and creating the visual aids, as well as practicing the presentation until you are fluent, to get a good score for an oral presentation.

Instructions

• Create a 5-minute presentation focusing on the brand allocated to you. While a significant amount of research and thinking occurs prior to the presentation, the presentation is quick to the point and is likely to engage the audience. Therefore, using your creativity is encouraged.
• Record a cohesive presentation of your individual brand including:

1. Introduction
2. Positioning Strategy
3. Discuss and reflect on any 2 of the 4 brand strategies
4. Conclusion
5. List of References

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