BBMK605 - Advertising - Digital and Social Media - Situation Analysis - Message Strategy - Marketing Assignment Help

Assignment Task

Task :

1. Prepare an Executive Summary and Introduction: A brief overview of the business should be detailed. This section forms part of ‘Scholarly Pursuit’
2. Construct a Situation Analysis: further, develop the analysis for the Creative Brief assessment in accordance with feedback.
3. Create and Justify Objective/s of the campaign further develop the objectives detailed in the Creative Brief assessment in accordance with feedback.
4. Develop and Justify an Advertising budget for the campaign.
5. Execution – creative: Construct and justify a message strategy derived from the unit theory and produce a TVC or digital/social media video.
6. Execution – media: devise and justify a media strategy including quantifiable objectives, media vehicles and a mix of at least three media classes detailed in a schedule.
7. Reflection and self-assessment: of your written assignment against the Rubric. Marks will be awarded as to how closely each student’s self-assessment reflects the final grade. This is an individual task. The agreed identification by area of each member’s input is also to be specified in this section, which should be detailed after your reference list.

Content:
1. Construction of a Situation Analysis (refined after Creative Brief feedback)
2. Creation and Justification of campaign objective/s (refined after Creative Brief feedback)
3.Development and Justification of Advertising budget
4. Execution: Creative. Construction and justification of message strategy
5. Execution: Creative. Production of a creative TVC or digital media video
6.Execution: Media. Devise and justify a media strategy including quantifiable objectives, media vehicles and a mix of at least three media classes detailed in a schedule.
7. Scholarly pursuit: reference to at least two academic journals. Presentation of the report in a business format including appropriate Executive Summary, correct spelling, grammar, and Harvard referencing.
8. Reflection and self-assessment: of your written assignment against the Rubric and individual contribution. Marks will be awarded as to how closely each student’s self-assessment reflects the final grade

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