Highlights
Written Report:
You are to use the Dallas Hanson case study guide as a road map only. Your paper should include the following:
1. Cover Page with Both Student name and numbers and % contribution to paper.
2. Executive Summary
3. Table of Contents
4. Identification of the Problem / Question to be answered
5. Type of Industry
6. General Environment Analysis (External — 5 Forces)
7. Understanding of Competition
8. Internal Value Chain Analysis
9. Understanding of current re ources, tangible and intangible.
10. SWOT Analysis
11. Identification of Core Competencies
12. Identification of Current Strategy
13. Proposed Changes to Strategy
14. Conclusion / Recommendations.
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