Highlights
Task 1
Objective:
The objective of this assignment is to enhance learner’s skills, knowledge, and cognitive in analysing and evaluating an organisation’s internal and external environment.
Part I: Vision and Mission
Part II: External Analysis
Part III: Internal Analysis
Task 2
Ojective:
The objective of this assignment is to enhance learner’s skills, knowledge, and cognitive in generating effective and efficient strategies.
Part IV: Formulating
4.1 SWOT Analysis (Refer on page 126 in the English version module)
TOWS matrix
Strategies (suggest and discuss 2 strategies)
4.2 Boston consulting Group (BCG) Matrix (refer to page 98 in the English version module)
Industry attractiveness score (3 business portfolios: Optical, Franchise, Food and Beverages)
Business Strengths score (3 business portfolios: Optical, Franchise, Food and Beverages)
BCG matrix
Strategies (suggest and discuss 2 strategies)
Part V: Implementing
Select the best strategy from 4.1 or 4.2 for each of following group of strategy, discuss the key issues affecting the strategy implementation.
Corporate strategy
Business strategy
Part VI: Evaluation and Control
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