BBPS4103 - STRATEGIC MANAGEMENT

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Assignment Task

 

Task 1

Objective:

The objective of this assignment is to enhance learner’s skills, knowledge, and cognitive in analysing and evaluating an organisation’s internal and external environment.

Part I: Vision and Mission

  • Vision – Evaluate the vision
  • Mission – Evaluate the mission
  • Analyse the effectiveness of the vision and mission statement

Part II: External Analysis

  • Prepare External Environmental Factor Matrix (EEFM) (Refer example page 60 in the English version module)

Part III: Internal Analysis

  • Prepare the Internal Organisational Factor Matrix (IOFM) (Refer example page 91 in the English version module)

 Task 2 

Ojective:

The objective of this assignment is to enhance learner’s skills, knowledge, and cognitive in generating effective and efficient strategies.

Part IV: Formulating

4.1 SWOT Analysis (Refer on page 126 in the English version module)

  • TOWS matrix

  • Strategies (suggest and discuss 2 strategies)

4.2 Boston consulting Group (BCG) Matrix (refer to page 98 in the English version module)

  • Industry attractiveness score (3 business portfolios: Optical, Franchise, Food and Beverages)

  • Business Strengths score (3 business portfolios: Optical, Franchise, Food and Beverages)

  • BCG matrix

  • Strategies (suggest and discuss 2 strategies)

Part V: Implementing

Select the best strategy from 4.1 or 4.2 for each of following group of strategy, discuss the key issues affecting the strategy implementation.

  • Corporate strategy

  • Business strategy

Part VI: Evaluation and Control

  • Identify the how the strategy should be evaluated and controlled.

 

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