BBS301 - Applying Mixed Methods Research to Business Case Study - Management Assignment Help

Assignment Task

Last weekend, Tori Saylor, Michigan Governor Gretchen Whitmer’s deputy digital director, watched as President Donald Trump used yet another rally to attack her boss. She knew what would come next: “I see everything that is said about and to her online. Every single time the President does this at a rally, the violent rhetoric towards her immediately escalates on social media. It has to stop. It just has to,” Saylor tweeted.

Saylor was describing a dynamic that has now become familiar to researchers of online speech: Offensive speech on the internet tends to arise in response to political events on the ground. After Trump has attacked his opponents at a rally or other event, his online followers have, in some cases, taken that as a cue to attack those same opponents. For the president, it provides a useful amplifying tool. For the opponents being targeted, it represents a nightmare of online harassment.

But what about Trump’s online speech? Just as he targets his opponents in rallies and speeches, he also takes to Twitter to dole out criticism and ad hominem attacks. Here, we examine three recent tweets from the president and whether his tweets have a similarly negative impact on the quality of other online speech. These three tweets offer a case study in how elite speech online can impact the incidence of harmful speech. The tweets in question are not obviously threatening in nature—they fall into a well-documented trend of Trump attacking politicians on Twitter while remaining in-bounds of platforms’ content moderation policies. But that does not mean that they do not impact the overall quality of online discourse. Our findings highlight the challenges platforms face as they define their content moderation guidelines and systems

QUESTION 1 
Summarise the research objectives. Develop a research statement that captures the problems identified in the case.

QUESTION 2 
Identify and explain the research technique and method used to answer the research objectives. Highlight why this approach is superior to other options.

QUESTION 3 
Describe the characteristics of the sampling design, data gathering and data analysis approach. List two limitations of this approach and how they may have been minimized.

QUESTION 4 
Describe at least one ethical dilemma presented by this case and what approach you would take to address it for future studies.

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