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BC Tech Connect: Showcasing Innovation at Mobile World Congress Assignment
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Assignment Task
Background
It will facilitate the expansion of BC based tech companies into international markets and promote BC as a hub for innovation and investment in the mobile technology sector.
Objectives
- Showcase British Columbia's ICT sector on a global platform.
- Facilitate connections and partnerships for B.C. ICT companies.
- Promote British Columbia as an attractive destination for investment and expansion in the ICT industry.
- Gather insights into emerging trends and innovations in the mobile and communications sectors
Project Budget
The budget for Trade and Invest BC's participation at Mobile World Congress will include the following expenses:
|
|
Description of Work |
Anticipated Costs |
|
Phase One |
Booth Rental and Setup |
$50,000 |
|
Phase Two |
Travel and Accommodation for Staff |
$80,000 |
|
Phase Three |
Marketing and Promotion |
$30,000 |
|
Phase Four |
Networking Events and Hospitality |
|
|
Phase Five |
Miscellaneous Expenses(Contingency fund) |
$40,000 |
|
|
Total Budget |
|
Project steps and tasks
Pre-Event Preparation:
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Meeting with my supervisor to solicit input and gain support. Explore opportunities for BC representatives to participate as speaker in MWC and address their problems.
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Connect with potential exporters, Prepare for the meeting by considering the prospective exporters and industry experts from BC attending MWC and tailor the presentation accordingly.Keep the clients upto date about the progress of the project.
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Designing Promotional Materials, online presence and press release.
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Conduct market research to understand the opportunities in mobile technology sector, ,Budget allocation, booth selection,booth design, logistics planning,staffing.
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Drawing on MWC organizers to have data of prospective exhibitors attending from other countries
Post Event Participation
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Following up with leads
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Evaluate the outcome, monitor client satisfaction and make report for prospective business
Monitoring and Evaluation
It can be measured by defining KPI (Key Performance Indicator)the number and quality of leads generated, no of partnership opportunities, no of investment inquiries, brand visibility for BC tech industry, monitor the expansion of BC companies into new international markets and calculating the return on investment. All the team members effort will be acknowledged and appreciated.
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