BCO6615 : Strategic Use of ERP Systems : Essay

Internal Code : MAS2019 Topic: In a world of information technology (IT) abundance, competitive advantage (CA) has little to do with access to technology. Indeed, because enterprise systems (ES) are the most adopted technology by businesses, it would be difficult for a firm to achieve a competitive advantage (CA) purely on the basis of having an ES. However, companies do use their ES systems to achieve competitive advantage within their industry sector. Hence, discuss three strategic approaches a company can use to achieve competitive advantage and/or differentiation using their ES? Use two different case studies for each strategic approach selected to support any discussion. Assume that your firm has an ES in place (the paper should NOT be about introducing or implementing an ES in a firm).