Highlights
Easy2Grocery.com was conceptualized as an online retail business in Bhubaneswar at a time when e-commerce in India was the new darling of the angel investors. Reports, analysis and news items on e-commerce companies were found on every business daily and magazines. But, when the founders, Vikram Swain and Ashish Padhee, started Easy2Grocery, their objectives were not just limited to having a healthy top line and bottom line, but a sense of fulfilling the dreams of making a mark for them in the society that made them passionate about the venture. Vikram left a job in a multinational company to devote fulltime in Easy2Grocery venture. The founders had sensed the opportunity of what in marketing parlance was best described as a “blue ocean strategy” where they basically focussed on eretailing of grocery items which was not present in Bhubaneswar. However, the founders faced a unique problem relating to the IT infrastructure of the business. There was a lack of synchronization among the two Point of Sales (POS) applications in the two warehouses because of which they were not able to take the benefits of economies of scale during procurement and distribution. Further, they were facing the problem of stock out and excess inventory across stock keeping units (SKUs). They realized that this problem arose due to two disparate POS systems which caused each warehouse to work as a different entity. The company was looking to implement the new cloud-based IT system to help the business achieve their objectives as follows:
1. Making the inventory management easier; maintaining an adequate level of the stocks of their SKUs
2. Moving multiple servers to a single platform where their combined capacity could be used
3. Easier to analyse buying patterns from the ordering data of customers
4. Better networked and connected to suppliers
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