BE284 - Strategic Management Assignment - University of Essex

Assignment Task

BE284 Essay Question

Analysing Huawei's strategic shift to become a dominant force in the mobile industry requires a comprehensive examination of its external environment, internal resources, and overarching corporate strategies. Utilizing established concepts and theories, this analysis aims to provide insights into Huawei's journey towards establishing itself as a mobile industry empire.

1. External Analysis: PESTEL and Five Competitive Forces

• Conduct a thorough PESTEL analysis to identify key macro-environmental factors impacting Huawei.
• Apply Porter's Five Forces framework to assess the industry's competitive forces and pinpoint external opportunities and threats.

2. Internal Analysis: VIRO Framework and Porter Value Chain Model

• Recognize the VIRO resources and capabilities for Huawei in attaining a sustainable competitive advantage.
• Apply the Porter Value Chain and Value System models to analyse the internal processes and network of the company, identifying its strengths and weaknesses.

3. Mobile Business Analysis: SWOT, SOFT, SPACE Frameworks

• Develop SWOT, SOFT, and SPACE frameworks specific to Huawei's mobile business Strategic Business Unit (SBU).
• Propose various strategies based on each framework to enhance Huawei's position in the mobile industry.
• Compare your suggested strategies with the strategies currently being pursued by Huawei and analyse them in the context of Porter's generic strategies.
• Forecast the potential retaliatory actions from the key competitors, encompassing Apple, Samsung, and Xiaomi.

4. Corporate-Level Strategy Analysis: ANSOFF, BCG, McKensie Parenting Matrix.

• Apply the ANSOFF matrix to suggest growth strategies for Huawei at the corporate level.
• Use the BCG matrix to categorize business units and guide resource allocation.
• Employ the McKensie Matrix to recommend strategic moves for Huawei's portfolio.
• Based on the findings from the corporate-level strategy analysis, synthesize a set of strategic methods tailored to Huawei's context. Provide a clear and concise recommendation on the most effective strategic methods for Huawei to pursue in its bid to establish itself as an empire in the mobile industry

5. Request ChatGPT to propose a series of strategies for Huawei. Conduct a comparative analysis between your recommendations and those provided by ChatGPT and discuss the suitability of each group of strategies for Huawei.

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